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Targeting Plus: building a lasting Liberal Democrat recovery

September 6, 2016 11:01 AM
By Mark Pack

TargettingTargeting Plus: that's the name for a new strategy for rebuilding the party set out in a pamphlet published today. It is based on the four pillars of building a larger core vote for the party, increasing the party's capacity to campaign, creating a new model for local party development and fostering innovation.

With fifty-three specific recommendations, my pamphlet sets out a very different future for the party. One where building a larger core vote based on our values is at the centre of activities. One where the party campaigns not simply to promote its policies but also to change the outside world. One where the campaigning model is based not only on narrow targeting but also on winning elections across large geographic areas too. One where members outside target seats can have a full role to play in the party's campaigning and successes. And one where the party learns from data, experiments with news ideas and is comfortable with learning from failure.

You can read the pamphlet in full here and when you've had a chance to read it, do share your views, questions or brickbats here.

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