We store cookies on your device to make sure we give you the best experience on this website. I'm fine with this - Turn cookies off
Switch to an accessible version of this website which is easier to read. (requires cookies)

VIDEO: Targeting – why it matters, even for local elections

January 5, 2018 8:48 AM
By Mark Pack
Originally published by South Lincolnshire Liberal Democrats

Welcome to the first of my new series of explainer videos, trying to demystify a little some of the things the Liberal Democrats get up to: how and why we do what we do. It's a follow-up to the well-received (thank you!) series I did for the 2017 general election, but this time with a slightly wider focus.

Today's video is about why targeting: why it is important and how it works - not only for general elections but also for local elections too. An important point to remember given the big round of local elections coming up in May.

If you'd like to get an email when future posts appear on Mark's site, including future videos, then sign up here (no more than one email a day). Or for just my videos, you can subscribe to my YouTube channel.

Or for more about how elections work, and how to win them, there's also 101 Ways To Win An Election.